Woodrow Wilson (2460 words) Essay Example For Students

Woodrow Wilson (2460 words) Essay Woodrow WilsonPresident Woodrow Wilson regarded himself as the personal representative of thepeople. No one but the President, he said, seems to beexpected to look out for the general interests of the country(Internet1). He developed a program of progressive reform and asserted internationalleadership in building a new world order. In 1917 he proclaimed Americansentrance into World War I a crusade to make the world safe fordemocracy. Wilson had seen the difficulties of war. He was born inVirginia in 1856. The son of a Presbyterian minister who during the Civil Warwas a pastor in Augusta, Georgia, and during Reconstruction a professor in thecharred city of Columbia, South Carolina. After graduation from Princeton (thenthe College of New Jersey) and the University of Virginia Law School, Wilsonearned his doctorate at Johns Hopkins University and entered upon an academiccareer. In 1885 he married Ellen Louise Axson. Wilson advanced rapidly as aconservative young professor of political science and became president ofPrinceton in 1902. His growing national reputation led some conservativeDemocrats to consider him Presidential material. First they persuaded him to runfor Governor of New Jersey in 1910. In that campaign he asserted hisindependence of the conservatives and of the machine that had nominated him,endorsing a progressive platform, which he pursued as governor. He was nominatedfor President at the 1912 Democratic Convention and campaigned on a programcalled the New Freedom, which stressed individualism and states rights. In thethree-way election he received only 42 percent of the popular vote but anoverwhelming electoral vote. Wilson dealt with Congress very effectively in hispresidency. On April 2,1917, he asked Congress for a declaration of war onGermany. Massive American effort slowly tipped the balance in favor of theAllies. Wilson went before Congress in January 1918, to pronounce American waraims through a a series of ideas he had known as the Fourte en Points, this wouldestablish a general association of nations indubitably guaranteeing politicalindependence and territorial integrity to great and small states alike. Afterthe Germans signed the Armistice in November 1918, Wilson went to Paris to tryto build an enduring peace. He later presented to the Senate the VersaillesTreaty, containing the Covenant of the League of Nations. The Versailles Treatywas seven votes shy of being ratifid by the senate. The President, against thewarnings of his doctors, had made a national tour to mobilize public sentimentfor the treaty. President Wilson had aswell have many interventions in countriessuch as: New Mexico, Mexico, Haiti, Dominican Republic, and Nicaragua Exhausted,he suffered a stroke and nearly died. Tenderly nursed by his second wife, EdithBolling Galt, he lived until 1924. The League of Nations was a formerinternational organization that was formed after WORLD WAR I to promoteinternational peace and security. The League of Nations was provided int he useof the Fourteen Points. The basis of the League, the Covenant, was written intothe Treaty of Versailles and other peace treaties and provided for an assembly,a council, and a secretariat. A system of colonial mandates was also set up. TheU.S., which failed to ratify the Treaty of Versailles, never became a member. We will write a custom essay on Woodrow Wilson (2460 words) specifically for you for only $16.38 $13.9/page Order now Based in Geneva, the League proved useful in settling minor internationaldisputes, but was unable to stop aggression by major powers, Japans occupationof Manchuria (1931), Italys conquest of Ethiopia (1935-36), and Germanysseizure of Austria (1938). It collapsed early in World War II and dissolveditself in 1946. The League established the first pattern of permanentinternational organization and served as a model for its successor, the UNITEDNATIONS. The Treaty of Versailles, signed on 1871 at the end of theFranco-Prussian War by Bismarck. France was forced to give up most of Alsace andLorraine, pay a large indemnity, and accept a German army of occupation. TheVersailles Treaty of 1919 is the most famous of the treaties because it was thechief one ending World War I. The Big Four negotiating it were President WIlson,Premier Clemenceau, Prime Minister Llyod George, and Premier Oralndo. The treatycalled for the creation of the League of Nations. It forced on Germany theburden of reperat ions and placed limits on German armed forces. It restoredAlsace and Lorraine to France, gave Prussian Poland and most of West Prussia toPoland, made Danzig a free city, put Germanys colonies under the League ofNations, placed the Saar under French administration, called for plebiscites invarious territories newly freed from the Central Powers, mand called for thedemilitarization of the Rhineland. American opposition to the League of Nationsresulted in the refusal of the U.S. Senate to ratify the treaty. In 1935, AdolfHitler unilaterally abrogated most of the terms of the Treaty of Versailles. TheTreaty of Paris was one of the most important treaties signed at or near Paris. The Treaty of 1763 was signed by Great Britain, France, and Spain. Together withthe Treaty of Hubertusburg it ended the Seven Years War. France lostCanada to Britain, Cuba and the Philippines were restored to Spain, and India ineffect passed to Britain(Internet 2). From this treaty dated the colonialand maritime supremacy of Britain. In the Treaty of 1783 Great Britain formallyacknowledged the independence of the Thirteen Colonies as the U.S. The treatyalso fixed the boundaries of the new nation. In addition, the warring Europeanpowers-Britain against France and Spain, with the Dutch as armedneutrals-effected a large-scale peace settlement. Spain reacquired the Floridasand Minorca from Britain, and Britain relinquished its restrictions on theFrench port of Dunkirk. Otherwise, the territorial dispositions of the 1763Treaty of Paris were reaffirmed. The Treaty of 1814 was concluded between Franceon the one hand and Britain, Russia, Austria, and Prussia on the other after thefirst abdic ation of NApoleon I. Its provisions never went into effect owing tothe return of Napoleon from Elba and the resumption of the war. The Treaty of1815 was signed after Napoleons final surrender. Many provisions of the treatyof 1814 and the Final Act of the Congress of Vienna remained binding. France wasreduced to its 1790 borders and was forced to pay 700 million francs inreparations plus the costs of an army of occupation for five years. After WorldWar I severeal treaties were signed (1919-20) in or near Paris, the mostimportant of which was the Treaty of Versailles After World War II separatetreaties were signed (1947) by the Allies at or near Paris with Italy, Romania,Hungary, Bulgaria, and Finland. Woodrow Wilson had interventions with NewMexico. President Wilson had two fronts to worry about; Mexico and Europe. Belowhis country, the Mexican Revolution was in full swing. Wilson had made his movesin accordance to what he had felt was best for his country and its people. Thesame wen t for Europe. He was doing all he could do by just keeping the UnitedStates out of the war. However, in relation to Europe and the World War, Wilsonknew that the United States was not going to be able to stay out of the warforever. After all, the Germans were taking a greater toll on the merchant shipsin the Atlantic. To truely see the situation, one must look back at the electionof 1916. Presidents dont win elections by telling the people what they dontwant to hear. Wilson was up for re-election that year. He had been campaigningon the platform of peace. His opponent, Charles Hughes, had favored teh idea ofthe United States getting involved into World War I. Wilson used every politicaltactic he knew to bring Hughes down. Hughes was called the warcandidate(Biography of Woodrow Wilson). Later, Wilson would even use theslogan Wilson and Peace with Honor, or Hughes with Roosevelt andWar?(Internet 1) So Wilson did what he had to do in order to stay inoffice. By 1916, Wilson began to rea lize where his country stood in relation tothose that were fighting. He had been paying attention to the press to see theresults of the events that were unfolding. In particular, the Battle of theSomme struck President Wilson with deep concern. At this battle, the Britishwere on the offensive against the Germans. The British command called for a fiveday assualt with heavy cannon. After the shelling, the soldiers were expected tosimply walk over claim the land. The offensive failed and as a result, theBritish suffered casualties near 70,000 in just a few days time. At that time,the United States military personel numbered less than 150,000. The UnitedStates, at that rate, would have only been able to last for a few days if theyentered the war. This brings us to the main point of this article; Wilson had toget his armed forces up in numbers without breaking his campaign promise to hispeople. How was Wilson suppossed to do this? The answer was Pancho Villa. PanchoVilla was a very predi ctable man. After the events down in Agua Prieta, Villawas on a one course action, death to all Americans. Villa made his first move inJanuary of 1916. Engineers from El Paso were on their way to open up a mine downin Mexico. They had been given assurances that there was nothing to fear. Whileenroute by way of rail, the engineers were stopped and pulled off the train. Allwere put down on their knees and shot in the back of the head. Villa had begunto deliver his promise to the Americans. Wilson was aware of this. All he had todo was to wait for the right moment. Wilsons chance came in early March of1916. Sometime around the 6th of March, U.S. intelligence began to send reportsto Washington that Villa and his men had been seen along the border nearColumbus. These reports would continue up until the 9th of March when Villafinally made his attack. Although history plays the attack as a suprise, eventsleading up to the attack suggest that the U.S. government knew of Villaslocation and i ntentions. Just prior to the attack, Lieutenant George Patton, whowas being stationed at Columbus, was ordered, along with the remaining officers,to leave for a polo match near Deming, New Mexico. Patton would later remark inhis diary that he had never played the sport before. Also, when the attack didoccur, the press made a big deal about the machine guns being still in theirstorage cases. Had Columbus known of Villas location, it would have been likelythat the machine guns would probably had been readied. Throughout hispresidency, Wilson showed a pattern of bullying and deception, and great desireto involve the American people in wars that they had no desire to get into. Thefirst example is Mexico. Wilson had an intense personal hatred of MexicosPresident, General Victotiano Huerta, because he had suppressed a left-wingrevolution. This hatred led Wilson to try to provoke a war with Mexico. He gothis chance when a small number of Americans where arrested in Mexican port ofTampico. Knowing that Wilson was looking for an exuse for war, Huertaimmediately ordered the release of the Americans, and personally apologized tothem for the incident. But Wilson would not let the situation end at that. Hedemanded more apologies, and even worse demanded that some of the Mexicansinvolved salute the American flag! Imagine if you were a soldier in the AmericanArmy and were ordered by a foreign leader to salute a foreign flag. Of coursethe Mexicans refused, so Wilson got his chance to start a war, and launched asurprise attack on the barely defended Mexican city of Vera Cruz. Fortunatelyfor the youth of both countries, Huerta was not as eager for war as Wilson. Sohe got several Latin American governments to intercede. Wilson demanded that anypeace be on the condition of Huerta stepping down as president of Mexico. .uce85e2446a3cf7503e8886f9e24d9a80 , .uce85e2446a3cf7503e8886f9e24d9a80 .postImageUrl , .uce85e2446a3cf7503e8886f9e24d9a80 .centered-text-area { min-height: 80px; position: relative; } .uce85e2446a3cf7503e8886f9e24d9a80 , .uce85e2446a3cf7503e8886f9e24d9a80:hover , .uce85e2446a3cf7503e8886f9e24d9a80:visited , .uce85e2446a3cf7503e8886f9e24d9a80:active { border:0!important; } .uce85e2446a3cf7503e8886f9e24d9a80 .clearfix:after { content: ""; display: table; clear: both; } .uce85e2446a3cf7503e8886f9e24d9a80 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce85e2446a3cf7503e8886f9e24d9a80:active , .uce85e2446a3cf7503e8886f9e24d9a80:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce85e2446a3cf7503e8886f9e24d9a80 .centered-text-area { width: 100%; position: relative ; } .uce85e2446a3cf7503e8886f9e24d9a80 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce85e2446a3cf7503e8886f9e24d9a80 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce85e2446a3cf7503e8886f9e24d9a80 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce85e2446a3cf7503e8886f9e24d9a80:hover .ctaButton { background-color: #34495E!important; } .uce85e2446a3cf7503e8886f9e24d9a80 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce85e2446a3cf7503e8886f9e24d9a80 .uce85e2446a3cf7503e8886f9e24d9a80-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce85e2446a3cf7503e8886f9e24d9a80:after { content: ""; display: block; clear: both; } READ: Legalize marijuana EssayShowing how much more of a man Huerta was than Wilson, Huerta agreed to Wilsonsdemands rather than allowing the war to continue. The results of Wilsonswarmongering were disastrous for Mexico. The Wilson-backed regime who came topower after Huerta stepped down was too weak to hold his country together, andMexico fell into civil war. In a five month period Mexico City changed hands sixtimes. The notorious Mexican bandit Pancho Villa almost got control of Mexico inthe struggle. Eventually the Wilson-backed regime of Venustiano Carranzo emergedon top, but it was too weak to suppress Villa, who led multiple raids into theUnited States. Wilson, ever the m ummer of Mars, used Villas raids into theUnited States to justify savage incursions by the US Army into Mexico, which didlittle more than make Villa a hero to the people of northern Mexico. TheSpanish-American War is often offered up as an example of American imperialism. But Haiti is a much better one. Haiti also vividly illustrates Wilsons truecharacter which he was so effective in hiding from the public. Wilson thoughtFrance and Germany were becoming too influential in Haiti, and for this reasoninvaded that sovereign republic that neither did nor wanted to do any acthostile to the United States. Soon after the marines had secured control ofHaiti, Wilson had a puppet government set up, and forced it to elect PhillippeDartiguenave president. Next, Wilson tired to force his puppets to sign a treatythat would essentially cede Haitian sovereignty to the United States. But thepuppets would not submit, so Wilson declared martial law and made AdmiralCaperton the absolute dictator over all of Haiti. Wilson again tried to forcethe Haitian government to submit to the same humiliating treaty by withholdingthe salaries of all government employees until they complied. They finally gavein. Wilson then held a show election for a constitutional assembly. When theas sembly met, Wilson simply had his military commanders order the delegates toratify his own constitution. They bravely refused, and are heroes as much asthose who took the Tennis Court Oath more than a century earlier; but theAmerican general in command, General Cole, dissolved the assembly, and decidedto hold a referendum on it. It was absurd, a type of election that Stalin wouldhave approved of, with armed soldiers at every polling place, making sure everyHaitian that might try to vote against the American imposed constitution saw theerror of his decision. So much for Wilson the lover of democracy. AfterwardsHaiti became an dictatorship under the American military. The corvee was soonrevived, and slavery returned to our Hemisphere. The American militarycommanders used Haitian slave labor mainly to build roads, which would allowthem to quickly move troops to suppress any resistance to American rule. Duringa revolt against the American system of forced labor and military occupation,t he Marine Corps reports it killed 3250 Haitians(History of Haiti). PresidentWilson in 1916 established a military dictatorship over the Dominican Republic. Wilson also had the marines occupy and subdue large part of Nicaragua at thatgovernments request. President Woodrow Wilson has been marked for his greatissue of foreign poilicy. Latin America was effected greatly by all the policiesthat were promoted by President Wilson. Although some of his ideas were denied,such as the League of Nations, his effort to unite the nations has made a bigimpact on American and Latin American history. Woodrow Wilson is the presidentwith the greatest intervention in Latin America.

Is Your Body Language Professional

Is Your Body Language Professional Ever wondered what coworkers think of you? Or how you look to hiring managers? We all have an image of how we think we present ourselves, but sometimes it can be quite useful to check in and make sure we’re not too far off the mark. Check Your Vocal TicsDo you have any annoying vocal patterns? Say â€Å"um† too much? Constantly go up in pitch at the end of your sentences? Ask a friend you trust to tell you every time you repeat one of these things- or better yet, record yourself speaking as you might in an interview or presentation to the boss. You’ll get a much better sense of how you sound to others and will be able to make adjustments.Settle Your HandsDo you constantly twirl your hair or fiddle with your jewelry? Do you always have your hands in your pockets or your arms crossed? Any of these habits we turn to when feeling bored or awkward can be perceived as nervous or aloof and can make a bad impression. We’re not saying you can never touch your hair or put your hands in your pockets, just be aware of how often you are doing it so it doesn’t become a bad habit.Make Sure Gestures Have MeaningWe use our hands when we speak for emphasis and clarity- and sometimes just because we’re used to doing it! Sometimes our hand gestures can be distracting, though, so it’s always best to run through our patterns and make sure we’re using our hands to our best advantage.Try holding your arms open at a 45 degree angle with your palms up to appear more honest and approachable, or touch your fingertips together when you want to express precision. Place your palms firmly down to signify certainty. And practice these so they appear natural and unrehearsed.Move Your HeadPeople can learn a lot from how you hold your head. A tilt can express compassion when someone tells you a sad story. Holding yourself upright and straight can portray confidence in negotiations, by appearing more authoritative and neutral. Start noticing how you move your head and in which situations, so you can adapt if necessary.Flex Your MusclesResearch shows that flexing muscles, any muscles, can actually help improve willpower and confidence. The next time you’re negotiating or trying to articulate a point, see whether flexing a muscle or two imperceptibly can give you an extra boost.

Coca-Cola and the Evolution of Advertising Research Paper

Coca-Cola and the Evolution of Advertising - Research Paper Example Christened Coca-Cola by Pemberton’s accountant, the bookkeeper spelled out the product’s name in his distinctive script, which remains an integral part of the brand to this day. (heritage.coca-cola.com)Christened Coca-Cola by Pemberton’s accountant, the bookkeeper spelled out the product’s name in his distinctive script, which remains an integral part of the brand to this day. (heritage.coca-cola.com) Bought by local tycoon Asa Candler in 1886, the formula was bottled and marketed across the nation.   Early ads featured ladies and children to an inordinate degree.   The subjects were bright-eyed and cherub-cheeked, conservative images even for the time.   The first â€Å"celebrity spokesperson† was a Boston actress named Hilda Clark.   This is an early example of the use of famous persons as company spokespeople (http://www.dirjournal.com). Aside from their visual components, each ad also touted the merits of the drink.   The word that app eared over and over was â€Å"refreshed.†   The website    http://www.dirjournal.comhas a display of Coke images over the years that show this.   An ad from the 1890s features both a grown man and a young boy sipping the soft drink at a lunch counter.   Beneath this are the words â€Å"It satisfies the thirsty and helps the weary.†    A second one from the same era shows gaily dressed women at a restaurant table.   On a sign behind them, the message â€Å"Coca-Cola revives and sustains† is presented.   Developing this theme, later advertisements urged drinkers to â€Å"shop refreshed,† â€Å"lunch refreshed,† and â€Å"drive refreshed.† Appeals to the drink’s invigorating power are likely references to its high caffeine content.   This is known in marketing circles as â€Å"transformational appeal.† (Advertising appeal)   The underlying message is that using the promoted product will effect positive change in the consumer.   This same strategy used today in commercials for makeup, skin care products, and home exercise equipment.   In the late 1800s, the pitch of choice for Coca-Cola is that it would transform weary, worn out people into ones bursting with vigor and pep.

LOVE Bussines Law Essay Example | Topics and Well Written Essays - 750 words

LOVE Bussines Law - Essay Example At the same time, employment law also deals with the various actions of workers and employers, human rights and responsibilities, in addition to their affiliation with one another. In this particular case, Jill Johansen is an MBA graduate from recognized university and this enhances her capability for quick employment in any firm. Soon after this, she applies for a job in St. Louis, Missouri, a firm of â€Å"Momma Mia.† After careful examination of all the resumes, the company wishes to hire a young MBA graduate who can support their business development, enhance their public image and influence customers and clients with pleasantness and charm. However, the company primarily intends to cash on the beauty of the incumbent. The position would need the workers to travel and build up other professionals in the branch offices. After the interview, selection, photo shoot test and on camera presentation, Jill is hired as an independent contractor and in that capability she signs a agreement for $90,000.00 as year for 5years. The agreement includes an arbitration mediation clause, which needs her to complete this process if there is an agreement dispute and th e results will be lawfully binding and she will waive her future civil rights in state and federal court to contest any kinds of violations in employment. Within two months of her posting, she finds that the company also needs her to be the one of the key participant of the client escort service. It is clear that during the initial selection procedure she is aware of this job requirement. She comes from a background of strong religious beliefs and, therefore, she is not in a position to do the escort service. Thus, she opposes the organization’s service and approaches the justice department to turn out be a key witness. Once the organization is indicted, they fire her and refuse to honor the agreement. In this case, she is liable to get compensation from the company. A contract proposes to

Starbucks Essay Example | Topics and Well Written Essays - 500 words - 7

Starbucks - Essay Example Productivity: â€Å"Starbucks plans to open significantly fewer new stores in the U.S., over the 2009 to 2011 period, to less than 400 net new stores per year, opening approximately 250 company-operated stores in each of the three years. At the same time, the company plans to continue to accelerate its International unit expansion, targeting net new store openings as follows; approximately 1,050 in 2009, 1,150 in 2010, and 1,300 in 2011† (Business Wire, 2008, 3). Competitive Position: â€Å"Total store count will be approximately 21,500 stores by the end of fiscal 2011, with the companys international presence growing from approximately 30 percent to over 40 percent of the global store portfolio† (Business Wire,2008, 3). Employee Development and Relations: Starbucks envisions to promote cultural diversity in the workforce and to continue providing comprehensive benefits and incentives, including access to numerous partner clubs and programs that assist in the holistic development of personnel, providing a balance between work and family life (Starbucks: Working at Starbucks, 2011, 1). Public Responsibility: Starbucks is committed to be a responsible company by extending corporate responsibility to the community, to protect the environment, to implement ethical sourcing of raw materials and provide wellness by awareness of health components in their products (Starbucks: Responsibility, 2011). This section requires an analysis of the firm’s current long-term objectives, as identified and enumerated under Section 1. In this regard, given the Starbucks had outlined their long term objectives in the light of the seven areas of profitability, productivity, competitive position, employee development, employee relations, technological leadership, and public responsibility, it is validated and supported that Starbucks possess the qualities that strategic

The bluetooth technology

The bluetooth technology Abstract: Bluetooth Technology has been widely spreading every single day due to its availability in most of the electronic devices that are dominant nowadays. As any other technology, when widespread, will have a huge impact on the users and societies. In our study, we will search the impact of Bluetooth technology on the society. To get a realistic knowledge, a survey contains 10 questions on our topic was conducted. 100 people from Multimedia University and Limkokwing University were randomly chosen to participate in our survey. In addition, we relied on other sources such as the internet to collect information regarding our topic. From our study we have found that, the spreading of the Bluetooth technology has made life easier. As any other technology Bluetooth is, sometimes, used in a negative way and consequently has a negative influence. Acknowledgement: We would, firstly, like to thank our God who gave us the ability to accomplish this research. Secondly, many thanks to our EHM 3066, Engineers and society, subject lecturers who have been giving us a very good example of diligence and hard work. We send our gratitude to the participants who have participated in our questionnaire and given us from their precious time. Thanks to our families, friends and all our beloved people who has always given us the inspiration to be successful. We would finally thank our institution, the Faculty of Engineering (FOE), Multimedia University. 1.0 Introduction: Technology is considered to be the mount to climb up and attain the desired degree of development of a society. Man has been trying to facilitate his life through inventions and innovation. He first invented the â€Å"wheel† and hasnt stopped so far. He lately invaded other planets. Telecommunication means, when computerized, played a very important role in spreading data which enabled scientists utilize the outcome of other scientistsresearches and that lead to more and more advancement in various fields of science and thus more technical devices. These devices didnt have the present shape. A lot of effort was exerted in the process of betterment with regard to performance, size and ease of use. This trial is to have a clear idea of how Bluetooth technology is affecting the society and our lives. 1.1 Overview of Bluetooth: In the striving for reduction of cables between computers and their connected units, Ericson Mobile Communication, in 1994, started the project named and named it Bluetooth. What is Bluetooth? Bluetooth is the name of a new technology that is now becoming widespread on a commercial basis. It promises to change significantly the way we use machines. Instead of using cables to transmit data between components of a PC,for example, the printer, the mouse and so on, a small and cheap radio chip to be plugged into these components will do the job. In short it is a Cable-replacement technology. The name was first used as a code name, but it stuck as time passed. It is named after the 10th Danish King, Herald Bluetooth, who had united Scandinavian Europe at a time it was severely divided. The founders of the Bluetooth technology found the name fitting as the Bluetooth technology is able to unite various industries like cellphone, computing and automotive markets. By Bluetooth technology one is able to simplify and combine several forms of wireless communication into a single, safe, power-saver, inexpensive, globally available radio frequency. 2.0 Bluetooth Mechanism: By embedding short-range transceivers that are inexpensive and tiny, into new electronic devices that are available nowadays, Bluetooth achieves its goal. In addition to three voice channels, Bluetooth can transfer data at data transferring speed up to 721 Kbps. As Bluetooth operates on radio band, at frequency of 2.45 GHz, that is unlicensed and globally available, people or â€Å"international travelers† have no obstructions to use Bluetooth-enabled equipment. Moreover, Bluetooth units might be either externally adapted or built into electronics devices. E.g. in a personal computer, Bluetooth devices can be built into the motherboard as a PC card or on the other hand it can be used as an external Bluetooth adaptor through connecting it to a USB port. From the IEEE 802 standard, each Bluetooth device has its own 48-bit address. One feature is that connections are not only point to point, but they can also be multipoint connections. Usually, Bluetooth devices have a maximum ra nge of connection up to 10 meters. However, by increasing the power, the range of connection might be extended to 100 meters. Bluetooth devices have a technique called frequency hopping. The main purpose of this technique is to protect the devices from radio interference. The mechanism of the technique is that Bluetooth devices change arbitrarily their frequency maximally 1600 times/s. when an error occurs, it will be immediately corrected by the three complimentary error correction schemes that any Bluetooth device has. Bluetooth devices are also provided with built in verification and encryption. When Bluetooth devices are in a â€Å"hold† mode they consume approximately 30 micro Amperes from the battery of the electronic devices, such as cell phones and laptops, while they consume a range of 8 to 30 milliamps, less than one tenth of a watt, when they are in the active transmission mode. Moreover, only 0.3 mA are consumed by the radio chip, when in a standby mode, which means that its less than 3 % of the power that is used by a mobile phone. Also, the radio chip has an excellent power-saving feature that is as soon as the traffic volume lessens, the chip shifts automatically to a low-power mode. The above indicates that Bluetooth devices do not drain precious battery life. But beyond un-tethering devices by replacing the cables, Bluetooth devices can form a small and private ad hoc grouping of devices that are away from fixed network infrastructures by providing universal bridges. These bridges are to connect between a device, data networks and a peripheral interface. Furthermore, noisy radio frequency environment does not affect Bluetooth devices since they are designed to use a scheme called frequency hopping scheme and as well as a fast acknowledgment in order to make the link active and strong. After sending or receiving a packet, Bluetooth radio modules keep away from interference from other radio signals by jumping â€Å"hopping† to a new frequency. The Bluetooth radio uses shorter packets and jumps â€Å"hops† faster than other systems that are operating in the identical frequency band the thing that makes the Bluetooth radio more active and stronger than other systems. In addition, these fast hopping from a frequency to another an d the short packages decrease the impact of domestic microwave ovens. Random noise may affect long-distance links. However, Forward Error Correction (FEC) is used to eliminate this impact. The encoding is, then ideal for an uncoordinated environment. At the bit level, Bluetooth security is guaranteed. Users can control the authentication by using a 128 bit key where radio signals are coded with 8 to 128 bits. The Bluetooth radio transmissions match the safety standards that are required by the countries where the technology is used with respect to the effects of radio transmissions on the human body. Bluetooth enabled devices emissions are less than those from industry-standard cordless phones. Also, Bluetooth module do not interfere, cause harm or even affect public or private telecommunications network. 2.1 Bluetooth Operation Modes: A feature of Bluetooth technology is that, once the Bluetooth devices come in range of each other, they will instantly form networks between each other.Another feature is that a number of devices can be connected together via Bluetooth in an ad hoc form. This feature is technically known as â€Å"Piconet†. In a piconet two or more devices can be connected together. A scatter net can be formed by multiple independent and non-synchronized piconets. Moreover, any device that is in a piconet can be a member of another piconet through a technique called time multiplexing. This techniques mechanism is to share the time suitably, thus a device can be a member of two or more piconets. As Bluetooth system supports multi-point connections as well as point to point connections, Bluetooth devices can be connected to a maximum of another 7 points, a point to multipoint connection. Every piconet has different frequency hopping sequence and hence a number of piconets may be created and linked together. All users that are sharing onepiconet are synchronized piconets hopping sequence. A Bluetooth device uses different hopping sequence when the device is connected to two or more piconets where a piconet starts with 2 connected devices, e.g a laptop and a mobile phone, and may grow to 8 connected devices . All Bluetooth devices have the same implementations. However, there are two types of unites in a piconet which are master units and slave units.A master unit is the unit which synchronizes the other devices by its clock and hopping sequence, where the other devices in the piconet are called slave units. In order to differentiate between units participating in the piconet, a 3-bit MAC address is used. When a unit does not have a MAC address, it is called a park unit. Park units are usually synchronized. Anyway, since parked units have an 8 bit address, a maximum of 256 parked units may be existed. 3.0 Bluetooths positive impact: 3.1 Huge Impact: What could the practical use of Bluetooth be on Society? Well, it is unlimited and depends on the way it is used. From a practical viewpoint, we can adapt all computerized Have a look at the list below! Printers Desktop and laptop computers Modems LAN access units http://www.sysopt.com/img/icons/war_ex.jpghttp://www.sysopt.com/img/icons/log_v450.jpgFax devices Phones and pagers Headsets Keyboards joysticks Notebook computers Practically, most of the digital devices can be a part of the system of Bluetooth. The dynamic of Bluetooths connectivity nature has the ability to replace USB (Universal Serial Bus). A Bluetooth-mouse can be in existence by using the improved plug-and-play-systems. The installation can take effect after the operating system is rebooted. 3.2 Bluetooths Applications 3.2.1Bluetooth and the Internet One of the most important advantages of Bluetooth is that it enables you to connect a device provided with internet connectivity to another device that is not. E.g. you might connect your hand phone that has a built-in Bluetooth to your laptop that has a Wi-Fi via Bluetooth connection. Then, via you laptops Wi-Fi, if exists, to a Wi-Fi router. Once your laptop is connected to the internet you can enable your hand phone to be connected to the internet as well. Moreover, this example goes correctly to most of the devices that have Bluetooth technology not only hand phones.   Ã‚  Ã‚  Ã‚  Ã‚  Buying a device that has a Wi-Fi or buying another that has a Bluetooth technology is sometimes a confusing choice. One may think that by choosing Bluetooth he/she will not be able to connect to the internet and in this case choosing a Wi-Fi would be better.   Ã‚  Ã‚  Ã‚  Ã‚  However, this is not such a really correct choice. Since, from the above example, you can modify your device to get connected to the internet via the Bluetooth technology purchasing a device that has a Bluetooth technology is a better choice as you can get two technologies in one ; internet connectivity (the function of Wi-Fi is achieved) and Bluetooth technology. 3.2.2 Some Other Applications: A Bluetooth-mouse could be used at a further distance from a monitor, and while moving about in the room. A Bluetooth-keyboard could be used further away from the monitor. This would reduce eye-strain for persons who are long-sighted. Increasing the distance would also reduce exposure to electromagnetic radiation from the monitor. A Bluetooth-keyboard could also be used to address more than one computer, in a dynamic, switchless manner. You can use your e-mail while your laptop lies in a briefcase; when your laptop receives an E-mail your mobile phone will immediately alert you and then, you can read the received e-mails in your mobile phones display. A businessman may enable his laptop to find a suitable printer once he enters a company.As soon as a suitable printer is found, data will be sent from the laptop to that printer via Bluetooth connection to print it out. Make a connection to printers and faxes without messy cables. Wireless connection to video projectors and digital cameras. An easy and elegance connection from cell phone to handsfree headset. A useful connection between Bluetooth interface to office private branch exchange (PBX). Smooth creating of dial up networks and automatic e-mail. Use mobile phones as office wireless phones. Use of personal computers or PDAs (Personal Digital Assistants) as hands-free phone. Automatic transferring and swapping of files, software, electronic business cards, calendars etc. Dancing couples at a dance hall could receive the music through their headsets and pick the dance of their choice Not to mention many more to come. 3.3The influence of the Bluetooth technology on Society: Thanks to the Bluetooth technology, a wireless LAN (Local Area Network) can be implemented without wires. This means that all the functions of a conventional fixed LAN are available in a WLAN including file sharing, peripheral sharing, Internet access and many more. 3.3.1 Mobility and low cost: Mobility and cost-saving installation are the main advantages of wireless networks in society. Most of the application scenarios of wireless are related to these two features. Mobility enables users to roam on while being connected to backbone networks. Many jobs require wandering workers. Portable computers are indispensable for people like inventory clerks, healthcare workers, police officers, and emergency-care specialists. Wireless networking provides important cost savings in the areas where cables cannot be easily installed, such as historical buildings and residential houses. In distant sites, branch offices and other situations where on-site networking expertise might not be available or fast networking is needed, computers equipped with wireless LANs can be pre-configured and shipped ready to use. 3.3.2 Circulation of Information: The wireless local area network business has been focused on offices since the industry began. But recently, home networking is seen to be a fast growing market. The personal computer has become a powerful platform for education, entertainment, information access and personal finance applications. At home, with the wide use of PCs and the Internet becoming the main way to access information, the role of the PCs has expanded and will continue to expand especially in the area of education. On the social side, this means that wireless networks is the easy way to access internet, find information and at the same time the users gain more knowledge through browsing the internet. 3.3.3Avoiding wire tangle Bluetooth is also one of the examples of using wireless range other than PDA and etc. The objective of Bluetooth technology is to replace cables and infrared links used to connect unrelated electronic devices with one universal short-range radio link. 3.4 Industrial boom Bluetooth applications reflect the mobile phone industry background of the inventors of some famous phone models for example Nokia, Sony Ericsson, Motorola and many more. There are many useful things that Bluetooth had given to our society. 3.5 Information Interchange In meetings and conferences, users can share information instantly with all participants without any wired connections. 3.6 Convenience: A user can also cordlessly run and control, for instance, a projector, or can connect his headset to his laptop or any wired connection to keep hands free for more important tasks while in the office, home or in the car. When laptop receives an email, the user will get an alert on mobile phone. Users can also browse all incoming emails and read those selected on the mobile phones display. Public Bluetooth wireless access points could enable free or charged access to information and services through laptop computers and PDAs. For example, imagine being able to browse the catalog of a public library on your handheld PC as soon as you enter the building. Or, imagine how helpful it would be to have instant PDA access to a building map and to customized real-time flight arrival and departure data as you make your way through a busy airport. Consider the convenience of having automatic, wireless access to a shared hotel printer as you make last-minute changes to a presentation in your hote l room. 3.7 Productive and Time saver: In a Bluetooth-enabled business world, the cellular phone could provide a link to everything beyond the 10-meter range limitation. Without even removing their Bluetooth-enabled cell phone from their briefcase or luggage, mobile professionals would be able to check voice mail, send a fax, receive email, verify inventory levels, and surf the Internet through their laptop computers. This would extend the concept of anytime, anywhere data access well beyond the current standard of cell phones and beepers. 3.8More Freedom: In considering the above scenarios, some may argue that the access of Wireless LAN would increase our freedoms and improve our professional lives because it allowing us to decide when and where we do our work. Wireless certainly has the potential to improve society, and our personal and professional lives in various ways. It gave us many advantages. 4.0 Negative Impact: The convenience of Bluetooth technology cannot be denied, but neither can the way they have negatively impacted daily living. Some of the effects can be dispensed with if boundaries are set. Here we will discuss some negative impact of Bluetooth. 4.1 Violation of Privacy: Mobile phones and PCs usually contain private stuff such as family pictures, bank account numbers, passwords and so on. Unfortunately, these devices are able to be hacked by Bluetooth. The hacker sends a user a file (lets say an image), when received, it will be opened as a usual image where actually it has a built in hacking software. Once the user opens the image, the hacker will be able to control the users device. 4.2 Sabotage: In the same way as downloading from the internet, transferring data via Bluetooth may harm your device if the data contain viruses. The strength of the viruses varies from one to another; some viruses are easy to be removed while some viruses totally damage the device once they reach the device. 4.3 Health Damage: While the topic remains controversial, there are people who believe the microwave radiation the phones emit can cause such problems as cancer and Alzheimers disease from prolonged use. 4.4 Use in inappropriate places: Using Bluetooth to transfer data in inappropriate places is considered to be harmful and such behavior expresses a negative attitude. E.g. Students in a classroom may get busy transferring data via Bluetooth using their hand phones while their lecturer is giving a lecture. 4.5 Sleazy Contents: A child or a teen-ager may innocently receive a file that contains sexual or immoral contents which are not suitable for their age. 5.0 Conclusion and Recommendation: This project was done to assess the impact of Bluetooth technology on the society in the near future. We have investigated in how and why Bluetooth technology has widely spread and what impact that Bluetooth technology has been giving. In addition, we have explained in details the reasons of this impact. Mainly, the bases we had for this report are from a survey that we have done on 100 students and lecturers from the whole population of Multimedia University and Limkokwing University, Cyberjaya campuses. We used the collected data from this survey to explore the impact of Bluetooth technology on the society as we used MMU and Limkokwing Universities as small societies. We have heavily used the internet to collect information about Bluetooth technology and also to find out its impact on other societies. Why our survey was on only 100 people is that, making a survey on a bigger number of people would be expensive and time consuming. This report might be useful to social specialists to find out why some technologies have more interest on people, Bluetooth developers as they can decrease the negative impact of this technology, and to other people who are interested in the relationship between the technology and the society. Future researchers who are going to do a research on the same topic should keep this in mind, this research has been done based on a questionnaire that was made on people who have almost the same range of age as most of them are university students. Future researchers who have a wider research ranges can make their research on different age ranges. The results of the survey showed that 90 % of the people, who have answered the survey, have Bluetooth-enabled devices. The reason of this huge number of Bluetooth users is that, most of the new electronic devices that are available nowadays have Bluetooth technology. Moreover, about 25 % of the participants, who have Bluetooth-enabled devices, have faced negative impact of Bluetooth technology such as getting hacked or received viruses during data transfer. The reason is that most of them didnt know that Bluetooth may carry viruses or hacking software when data is transferred. Even though Bluetooth technology is widely spread so far, we think it will make life easier and more effective if it is spread on a wider range. For example, providing Bluetooth connection in universities laboratories would make data transferring between researchers, students or lecturers easier. However, care must be taken when using data transfers via Bluetooth since data may have viruses or hacking software. A good solution is to use anti-virus and anti-hacker software. Moreover, children and teenagers have to be watched when using Bluetooth-enabled devices. References: Book: Christian Gehrmann(2004), Bluetooth Security, Artech House Publishers Robert Morrow(2002), Bluetooth : Operation and Use, McGraw-Hill Professional (Telecommunications) Tom Siep (2000), An IEEE Guide: How to Find What You Need in the Bluetooth Spec, Institute of Electrical Online article: Pyramid Media Group, Inc Constantly Connected: Beyond WiFi and Bluetooth, http://www.findarticles.com/p/articles/mi_m0QXQ/is_2005_June_30/ai_n15341855 http://www.swedetrack.com/images/bluet00.htm Articles from magazines: Clive Akass (28 Jan, 2006), Bluetooth to hit 100Mbits/sec, Pc Magazine pp. 41-42 Michael Kwan (Thursday April 6, 2006), Jabra shows off Bluetooth goods at CTIA, Mobile Magazine pp. 23 Appendices: Appendix A: Survey on Bluetooth and its Impact on Society in the near future: Topic: Bluetooth and its impact on the society in the near future We are from EHM 3066 (Engineers and society) class. We are conducting a mini survey regarding the Bluetooth and its impact on society in the near future. Kindly spend a few minutes to answer this questionnaire. Your answers will be kept confidential. We would like to express our advanced gratitude for your co-operation. Instruction: Please TICK (v) in the appropriate boxes or write your responses in the given space: Survey on Bluetooth and its Impact on Society in the near future: We a group of students We would like to kindly invite you to participate in this survey to help us gain valuable information of the Blueooth and its impact on society in the near future. Please tick or write your responses in the given space. A- GENDER omale ofemale B- AGE o18-24 o25-30 o30-35 Other : ____ C- Occupation Do you have any Bluetooth-enabled device? oYes oNo If your answer is yes, what kind of device that you have is equipped with Bluetooth? oHand phone or Personal digital assistance (PDA) oLaptop oPersonal Computer o I dont have oOther : _________ how often do you use bluetooth? onever osometimes ooften oalways What kind of data/file that you use Bluetooth to transfer? oImage oMusic oDocument oSyncronisation Give your opinion on what impact of the Bluetooth on the societ is? Do you support the idea of installing Bluetooth devices in all computers in your company/university Computer Lab in order to increase the usage of Bluetooth? ?Yes ?No Have you known that Bluetooth-enabled devices are able to receive viruses and to get hacked? ?Yes ?No Have you ever got your Bluetooth-enabled device hacked by Bluetooth? ?Yes ?No Have you ever received unwanted data by unknown people ? ?Yes ?No How often do you get busy using Bluetooth to transfer data with another person in places such as classrooms or while you are driving? onever osometimes ooften oalways

Quebec Essay -- Quebec Profound Nationalism, Sovereignty

The reaction to a majority vote in Quebec and their subsequent succession. Quebec has struggled with a need to be maitres chez nous â€Å"masters of their own house† (Young, 1998). Many attempts at resolving Quebec's issues has resulted in tensions from both sides. Because Quebec has a strong national identity, and do not define themselves as strictly Canadian, Quebec is seen as difficult, unyielding and discontented. Quebec's separation perhaps is inedible and the future of Canada questionable. Canada without Quebec will bring about many complications and whether there is a rest of Canada (ROC) after Quebec a major challenge. Western alienation and the lack of representation in federal affairs will be a factor; moreover, past actions and historical events may have turned Canada into a time bomb, and the deterioration of the provinces the only sulotion. How First Ministers react to Quebec's sovereignty regarding economic factors, political structure, and constitutional issues will be of great importance. Whether emotional issues will play a major r ole in decision making is subjective; however, it is fair to say that it will be an emotionally charged event and it could either tear apart the ROC or fuse it together. Placing emphasis on investigating what keeps Canada together is perhaps the key to Canada's future, and salvaging a relationship with Quebec. To decide what to do after Quebec separates, First Ministers and the ROC, must first look at why it happened. Perhaps Quebec's profound nationalism and unique national identity conflicted with citizens in the ROC; in order to gain understanding of their decision the ROC must look at Quebec's past. Quebec was not always treated fairly nor where they given many rights in regards t... ... A successful strategy in the accommodation of national minorities within a liberal democracy could be founded upon mutual trust, recognition and sound financial arrangements. However, a certain degree of tension between central and regional institutions may remain as a constant threat in this complex relationship since they entertain opposing aims. The federal governments determination to protect its territorial integrity, and its will to foster a single national identity among its citizens clashes with Quebec’s wish to be recognized as a separate nation and decide upon its political destiny and to foster its distinct identity (Guibernau pg.72). Moreover, if the ROC and the federal government can come to an agreement on terms that satisfy the majority and an identity that encompasses the heart of a country; Canada will continue to exist with or without Quebec.

John M. Barry and His Use of Rhetorical Strategies

Knowledge, the key to progress, has proven to be a human being’s most powerful and significant weapon. We gain knowledge when we put our brain to work at the problems we need to solve in life. It doesn’t matter what we are trying to accomplish, whether it be creating a new technology or learning how to put together a puzzle, the matter of fact is that both request great examination and research to resolve and learn. Scientific research is a technique used to investigate phenomena, correct previous understanding, and acquire new knowledge. Knowledge could lead us to a possible cure for cancer, an alternative for fossil fuels, and the creation of a revolutionary technology. Nevertheless, all these benefits are a reason why John M. Barry writes about scientific research with admiration, curiosity, and passion in which he blends a use of rhetorical strategies in order to give off an overall perspective of the necessity and mystery within scientific research. Foremost, John M. Barry creates the sense of importance by describing unknown yet highly desired information that all scientists wish to obtain from scientific research, through the strategy of abstract diction where connotation is implemented at its best. The word â€Å"wilderness† is referred to in the passage various times and its dictionary meaning is not what’s really being discussed here. The wilderness John is referring to is the place where scientists must begin in every study in order to resolve or prove something. This is a place or in other words a moment where scientists have to take action and start guessing what is needed to do. The answer is never in the face of the scientist, and before you find it you must know where to look and how to look. Obviously, using the word wilderness creates the idea that the knowledge scientists are looking for is hard and hidden and it is a successful form of emotional appeal to characterize scientific research as secreted yet vital. Following, through a successful form of a logical appeal the writer draws an analogy that further embodies the obscurity of finding knowledge and the importance of scientific research. The author shoots to compare apples to apples when he puts side by side a shovel to the experiments performed during scientific research. When a successful comparison is given between two subjects it creates an understanding to the reader of what the overall intended purpose is for both. Both subjects compared here are meant to find an answer, or in the case of scientific research, knowledge. However, you must know what correct tool or experiment will find the answer. It’s not easy, so a scientist must really put a lot of thought into what must be done and how it must be done to find the information and key data they need. In other words, the author explains how the success towards finding new knowledge is hidden deep within and can only be found if we understand step by step how we’re going to reach that data. Therefore, when the answer is not in the face of the questioner it takes hard effort to find but when found its benefits are unmeasured. Preceding, John M. Barry is sure not to exclude the use of an ethical appeal in which he presents a carefully and edited argument to create the strong message that scientific research is important to succeed. In the beginning of the passage, it opens by explaining what certainty and uncertainty is. Then it clarifies what it takes to be a scientist, what a scientist must do, what happens if a scientist succeeds in their work, and why a scientist may fail. The main focus of these points is based on scientific research which proves its importance in his point of view and how it can make or break a scientist. John makes it clear that scientific research is essential and is not as easy as following step by step. It takes time, dedication, and most of all determination. When someone is determined they will do whatever it takes, especially thinking out of the box, to accomplish their goal. Overall, the essay was presented in a logical and comprehensible way that allowed the reader to understand how essential yet possibly hard it can be to use scientific research. Closing, the writer is successful in making his opinion and perspective towards scientific research through the use of logos, pathos, and ethos. The overall analysis brought me to the conclusion that the John M. Barry portray scientific research as the chief ingredient to putting together answers and information. Yet still, doesn’t deny the complexity of scientific research and that’s its not straightforward as a scientist wishes it could be. Nevertheless, the benefits scientific research has brought along we see them everyday because of our overall advancement as a world. Didn’t I say knowledge is our most powerful weapon? Well observe, for it has destroyed the slow and premature society humans once used to live in and created a beautiful, diverse, and intelligent culture today.

Review of Lammings essays

Review of Lamming's essays George Lammings novel Season of Adventure explores a varied array of themes that have deep political, social, economic, religious, gender, and racial implications. A large part of Lammings book depends upon the unstable relationships that the storys protagonist, Fola, develops with the other characters. Her interaction with two separate communities the upper-class citizens of San Cristobal and the lower-class people of the Forest Reserve provides a variety of sociological insights into not only Folas life, but also into life in the Caribbean. When Fola and Charlot attend the ceremony at the tonelle, Fola comes to the realization that she is out of touch with her past and her roots. Fola is initially skeptical of the tonelle, but it is here that she ultimately begins her quest for the essence of identity (which Lamming refers to as the season of adventure). Her eventual understanding of identity is that it must be considered fluid and contextual; additionally, Fola realizes that identity concerns both how she sees herself and how others see her. One incomplete aspect of Folas identity is her relationship to her mother, Agnes. Their bond with one another, which was rather weak to begin with, is aggravated throughout the book by events such as Agnes marriage to Piggott and Folas desire to be with Chiki. Agnes is not close to her mother; as a result, Agnes subconsciously does not see the lack of a strong mother-daughter bond as abnormal. In fact, at one point Agnes tells Fola that she has ...been more trouble than profit... since the day she was born. Agnes has not seen her mother for six years, a tangible indication of their abhorrence for each other. When Agnes became pregnant with Fola at an early age, her mother sent her away in shame. In an attempt to replicate her mothers dismissive actions of the past, Agnes asks her to leave the house w...

Maggi Essay Example

Maggi Essay Example Maggi Essay Maggi Essay Behavioral: Magi has segmented its market on the basis of product usage rate, its occasional usage characteristic, willingness of the buyer to purchase and the product benefits they sought. Cryptographic: Segmentation of market by Magi has been done also keeping in mind the lifestyle of urban families, office-goers, working women, health consciousness of people and childrens need for taste and fun. Targeting: Initially Magi targeted the children and working class women . Later it extended its reach to the young college students, professionals. Now it has also represented itself as a food product for all age groups and hence including the old age. Positioning: In the beginning Magi positioned itself as a convenience product for mothers and fun product for children. Keeping in mind that people are becoming more and more health-conscious it has become a health product as well. Magi stands strongly in instant food market. Marketing Mix Product: Magi is a nestle brand of instant food products right from instant noodles, ketchups, sauces, cubes, seasonings etc. It was introduced in India in 1982. Some of he major products of Magi are: Magi 2-minute Noodles, Vegetable data noodles, Magi Sauces, Magi Miasmal, and Magi Soups. Price: Understanding that Magi is a snack and only some would be willing to pay more, it has priced its products accordingly. Also to extend its reach in the rural market Magi has introduced value for money packs priced at RSI 5. Place: Magi as brand has a wide reach across the market, be it a small retail shops on the streets to the big ones like Big bazaar. Its distribution network is also well spread. Promotion: The promotion strategy initially regarded working women and children with attractive ads and tastiness such as Mummy book Alga Hahn Bas 2-minute. It has always focused its promotional strategy around family. Over the years it has tried to connect to its target consumers by inviting experiences and innovative recipes, Magi Viceroy campaign, various exchange scheme, return gifts, coupons and free promotional trial packs. It has also tried to attract its potential consumers by attractive packaging. Competitions: Initially Magi was the sole choice in the instant food category . UT later when Magi was acing problems due to change in taste, Top Ramee cashed on the opportunity and emerged as a strong competitor. Presently Magi is also facing competition from new entrants like Horrific Foodless, Nor Soupy noodles, Sunniest Yippee noodle, Tasty Treat and several other smaller players. SOOT Analysis Strengths: Maggie is market leader in the instant food category, especially instant connect with them. It has a strong distribution network and high advertising share Weakness: Throughout the years flavors have remained the same and any new innovation in taste has not been welcomes by consumers.

Global Marketing at AOL Case Study Example | Topics and Well Written Essays - 1000 words

Global Marketing at AOL - Case Study Example The success of any company is closely connected with its management team, a structure of the company and people work with it. The structure of AOL in Japan is not appropriate for the company of this type. The first problem is that only one person from eight, J. Barber, is involved in day-to-day operations. According to the report results, it is not enough for such a company as AOL because it needs more management control and adjustment on the upper level. The second problem is that the five groups report only to the President, who coordinates their work, but the other members of the board are unaware of the company's problems. The third and major problem is the unstable management team of the company (Hoecklin, 1995).During recent years 3 persons have held the office of the company but did not succeed. This is closely connected with the recruiting procedure used by AOL, who committed to his partner Mitsui this mission. Even if it was difficult to find top local people the company cou ld employ a US citizen on the President post. This experience is widely used by other companies in their foreign offices and proves its efficiency (for instance, the Coca-Cola company is used to appoint non-residents on the post of General Manager). The Barber should recommend to AOL to employ an experienced leader on the President's post (if the current will not be able to take AOL on the next level), and be involved in the process of staff selection itself (Griffith, Hu, Ryans, 2000).If AOL continues the present structure it will not gain any results in foreseeable future. Only a new radical strategic approach for management and the company's structure could take AOL on a higher level. The main impediments of AOL in Japan are that it employs the same marketing strategy that used in America. It uses bundling, magazines inserts and direct advertising, which cannot work on the Japanese market at all. And AOL did not take into account the difference that in Japan (in contrast to the U SA), the PC manufacturers are much more active in the ISP business.The overcome the obstacles AOL should use cultural approach to its marketing in Japan. Many problems associated with the relationships between people of different cultures stem from variations in norms and values. At its deepest level, however, culture comprises a set of basic assumptions that operate automatically to enable groups of people to solve the problems of daily life without thinking about them.  

Cooked Essay Example | Topics and Well Written Essays - 250 words

Cooked - Essay Example For ten years, he learned cooking skills and he found that he could become productive in front of the stove. Certainly, there are downsides with being an inmate but the episode brought him focus and a goal, certainly a turning point in his life. After prison, life was difficult. Henderson had difficulty in getting a job. His dream was to become an executive chef and his lack of formal training and criminal record made it excruciatingly difficult to achieve his objective. He began his career as a dishwasher in Los Angeles. He had to exert extra effort and more hard work not just to prove his capability as a cook but also to prove that he is trustworthy. Even with achieving some semblance of success in Los Angeles, where he eventually became a sous chef, he encountered the same difficulty when he moved to Las Vegas. Everyone was impressed about his credentials but turned him down because he was a convicted felon. During this period, he was jobless for a longtime, which must be very frustrating especially when he has a family to support. For instance, he recalled a particularly heartbreaking experience: "At the Paris Hotel, they were introducing me to my staff before I told them about my criminal record. Then they told me to t ake a walk." It is really unfortunate what a criminal record can do to a persons prospect in life. A lesser man with no strength in character would probably took the easy way and go back to being a felon. Fortunately, Henderson is not such a